Recalling the Underlying Problem
Research Paper
Research Paper
Mechanical
engineers face a variety of challenges in their day-to-day life. Whether it be
pondering mathematical concepts or invoking thought into the Laws of Physics,
their time is spent using numbers and symbols to communicate the meaning of
complex problems to other professionals in their field (Geisler 173-76).
However, this method of communication becomes a serious issue when a defect is
found within a product and consumers must be notified of the problem. To put
this dilemma into context, a recent flaw was found within Gasoline Direct
Injection (GDI) engines and it’s causing controversy throughout the automotive
industry (Howlett). Mechanical engineers at major automakers are working to
resolve the issue, but many consumers are unaware of what may be lurking under
the hoods of their cars. First, it is important to identify the major problem
facing GDI engines and how this problem gradually begins to surface. Next, it
is essential that consumers understand how automakers are resolving this issue,
and lastly, how engineers are helping automakers resolve mechanical maladies
and preventing new ones from cropping up. Communication plays a central role in
explaining a multifaceted problem to the average consumer, especially when it
comes to automobiles. Therefore, it’s essential that mechanical engineers explicate
their findings to the consumers of automobiles and to the general public in an easy-to-understand way, a challenge
that many engineering companies still face throughout the world.
GDI
engines have a number of key benefits that attract both automakers and
consumers. First of all, GDI engines are able to produce more power and consume
less fuel than comparable Port Fuel Injection (PFI) motors, since they have
their fuel injectors located within the combustion chamber rather than above
the intake valves. This design benefit leads to a reduction in wasted fuel in
the combustion process, since the fuel travels less distance and touches less
parts of the engine before being combusted versus the process in a PFI motor.
However, this benefit is short-lived, as the main issue facing GDI engines is
the fact that fuel never comes in contact with the intake valves, which need
routine cleaning to clear off carbon deposits that form over time. Since
gasoline is injected above the intake valves in PFI engines, the intake valves
are constantly being cleaned by the spray of fuel as the engine runs. This is
why PFI motors do not experience a buildup of carbon deposits on top of the
intake valves, unlike GDI engines.
These carbon deposits have many adverse side affects that become a
detriment to engine performance over time. Drivers of vehicles that have GDI
engines and that have a buildup of carbon deposits on top of the intake valves
will first notice intermittent issues during ignition and longer crank times
during startup. In addition, vehicles with GDI engines will suffer significant
power losses as air becomes restricted from entering the combustion chamber,
due to carbon deposits blocking the flow of air around the intake valves.
Lastly, drivers may also experience catalytic converter damage if large chunks
of carbon break from the intake valves and pass through the combustion chamber (ADPTraining).
Automakers are aware that carbon buildup in GDI engines is a major problem that
needs to be addressed, and numerous
solutions have been proposed and implemented within the automotive industry (Spiegel,
et al.).
It may be a surprise, but automakers have
known about carbon buildup on the intake valves of GDI engines for at least twelve
years. In 2002, Leo Spiegel, Günter Sōhlke, and Gerrit Suck of Volkswagen
Auto Group filed a patent for a catalytic surface that keeps carbon
deposits from forming on the intake valves and injectors in a GDI engine (Spiegel
et al.). This was one of the first solutions proposed to rid direct injection
motors of carbon deposits, but unfortunately, this proposition never surfaced,
because carbon deposits are still a major issue in today’s cars and trucks. One
of the least expensive and most creative methods for cleaning carbon off the
intake valves in GDI engines involves the use of a walnut shell blaster.
Mechanics simply remove the intake manifold in the engine bay and fill a
compressed air blasting tool with walnut shell granules. From there, the
blasting tool propels the walnut granules at the tops of the intake valves,
removing carbon deposits and preserving engine parts coated in the hardened
black substance. This is a very effective solution and it has become a standard
BMW service provided by repair shops and dealerships across the United States (“BMW N54 Engine”). Despite
the initial savings accumulated from performing this service, customers are
penalized by having to do this service on a regular basis, which adds up to hundreds
of dollars within just a few years of driving. Lastly, mechanical engineers at
various automakers have responded to the problem of carbon buildup in an
entirely different manner. Instead of engines using either gasoline direct
injection or port fuel injection, engineers at companies like Volkswagen,
Subaru, Toyota, and Lexus have devised a way to utilize both technologies in
one engine. This method locates two injectors in each cylinder of the engine,
one above the intake valves, like in a PFI motor, and one within the combustion
chamber, like in a GDI motor. This allows fuel to spray onto the intake valves
and wash away carbon deposits every time the engine is running (“2013 Scion
FR-S”). The main downside with this technology is that it’s not quite as
efficient as pure gasoline direct injection, which leads to a decrease in fuel
savings.
This decrease in fuel efficiency becomes a
concern for consumers looking for a new vehicle, and unfortunately, it is
relatively difficult to understand what type of fuel injection a vehicle may
have. For instance, Volkswagen’s nomenclature for gasoline direct injection is “FSI”,
which stands for Fuel Stratified Injection, while other manufacturers, such as Subaru,
named their gasoline direct/port fuel injection combination “D4-S”. The
utilization of these acronyms leads to confusion for consumers who want or do
not want gasoline direct injection in their vehicles. In fact, engineers have a
variety of options as to how they can communicate GDI technology to consumers
and allow car buyers to become aware that this new technology has pitfalls that
are still being addressed.
One of the main ways that engineers and
automakers could notify the public about gasoline direct injection is by
placing information on the EPA Fuel Economy Labels. Consumers tend to look at
these labels for fuel economy information, and so engineers could explain the
technology on the labels as a way to make consumers more aware and better
informed about the product they may purchase. This is an entirely feasible
proposition, as the Environmental Protection Agency revised fuel economy labels
for all passenger vehicles sold in the United States in 2012 with the intent of
including more information that consumers could use to help find a vehicle
(“Learn About the Label”). Another method of informing the public is by issuing
a recall for vehicles that have early forms of gasoline direct injection. The
issuance of a recall can be relatively expensive for an automaker, but it may
be necessary in order to preserve the image and stigma of a brand, especially
one that is a luxury nameplate. For example, Toyota/Lexus hesitated to initiate
a recall regarding accelerator pedals sticking under floor mats in their
vehicles in 2009. However, after numerous complaints and widespread media
coverage of the problem, Toyota finally issued a recall to address the problem.
It is suspected that Toyota attempted to save money by not immediately issuing
a recall, and that lack of communication to consumers about a vehicle defect
hurt the brand’s image in the long run (“Why ‘Modern Family’ still drives” 1).
The use of advertisements is also imperative when it comes to raising awareness about the problems with gasoline direct injection. Through the use of advertisements, engineers can explain the downsides or upsides of different fuel injection methods as a way of either promoting certain vehicles, or criticizing others in order to spur competition. For example, Ford has promoted its "EcoBoost" technology for the last few years by using heavy commercial advertising. "EcoBoost" technology is essentially the combination of turbocharging and gasoline direct injection, and instead of allowing Ford to proclaim all of the benefits associated with GDI, it would be advantageous for another auto manufacturer to criticize Ford's "EcoBoost" technology by questioning its longterm reliability and by showing images of carbon buildup on the engine's intake valves. This competition between auto manufacturers could catch the attention of car buyers, who would most likely factor GDI or PFI technology into their next vehicle purchase.
The automotive landscape is becoming increasingly more diverse as automakers design and employ different methods of increasing fuel efficiency in production vehicles. By identifying the key problem facing GDI engines and the reasons for how this problem gradually begins to surface, the ways consumers can learn how automakers are resolving this issue, and the methods engineers use to help automakers resolve mechanical maladies and prevent new ones from cropping up, we can be better-informed consumers. In addition, the carbon buildup associated with GDI technology exemplifies just one of many possible problems in which mechanical engineers would have to translate their findings into easy-to-understand advertisements and explanations. By utilizing these methods to communicate complex problems to the public, engineers will help consumers become more educated on GDI and PFI technologies, thus enabling them to make a better choice when purchasing a new car.
The use of advertisements is also imperative when it comes to raising awareness about the problems with gasoline direct injection. Through the use of advertisements, engineers can explain the downsides or upsides of different fuel injection methods as a way of either promoting certain vehicles, or criticizing others in order to spur competition. For example, Ford has promoted its "EcoBoost" technology for the last few years by using heavy commercial advertising. "EcoBoost" technology is essentially the combination of turbocharging and gasoline direct injection, and instead of allowing Ford to proclaim all of the benefits associated with GDI, it would be advantageous for another auto manufacturer to criticize Ford's "EcoBoost" technology by questioning its longterm reliability and by showing images of carbon buildup on the engine's intake valves. This competition between auto manufacturers could catch the attention of car buyers, who would most likely factor GDI or PFI technology into their next vehicle purchase.
The automotive landscape is becoming increasingly more diverse as automakers design and employ different methods of increasing fuel efficiency in production vehicles. By identifying the key problem facing GDI engines and the reasons for how this problem gradually begins to surface, the ways consumers can learn how automakers are resolving this issue, and the methods engineers use to help automakers resolve mechanical maladies and prevent new ones from cropping up, we can be better-informed consumers. In addition, the carbon buildup associated with GDI technology exemplifies just one of many possible problems in which mechanical engineers would have to translate their findings into easy-to-understand advertisements and explanations. By utilizing these methods to communicate complex problems to the public, engineers will help consumers become more educated on GDI and PFI technologies, thus enabling them to make a better choice when purchasing a new car.
Annotated Bibliography:
2013
Scion FR-S D-4S Technology Explained. Prod.
Scion. 2013 Scion FR-S D-4S Technology Explained. YouTube, 18 June
2012. Web. 12 Mar. 2014. This is a video that explains the inner workings
behind the combination direct/port fuel injection in the engine of the Scion
FR-S. The video describes the benefit of having both types of fuel injection
and how each port and direct fuel injector works in synch to increase engine
efficiency and reduce engine emissions. The author’s intended audience is Scion
enthusiasts and potential buyers who are curious about the engine technology
implemented in the vehicle. The video makes no assumption about the viewer, but
their does seem to be a slight bias toward supporting the technology, because
no downsides were listed as far as having both port and direct fuel injection
within the engine.
ADPTraining.
"GDI Injection Failures." YouTube. YouTube, 17 July 2012.
Web. 03 Mar.
2014. In this video, ADP Training describes the
benefits of direct injection and how newly designed GDI engines suffer very
little from carbon build up around the neck region of the intake valves. The
video describes how carbon forms on the intake valves in a GDI engine and a
possible solution to the problem, as well as the major automakers that have
alleviated this issue. The author is targeting technicians and people who fix
vehicles, and the video emphasizes the importance of finding a solution to the
carbon build-up. The video assumes that the viewer is already aware of GDI
technology and how a GDI engine works, and there doesn’t seem to be any bias in
the video.
BMW N54
Engine Intake Valve Cleaning with Walnut Shell Blasting Equipment. Prod. BMW Excluservice. YouTube.
YouTube, 14 Jan. 2014. Web. 31 Mar. 2014. This video shows the process of
walnut shell blasting the intake valves in a direct fuel injection engine.
There is a profound emphasis on how easy it is to perform this process and what
the benefits are in having this service completed on a car with a GDI motor.
The intended purpose of this video is to sell the walnut shell blasting service
to BMW customers at a particular repair shop in Maryland. The author assumes
that customers enjoy the power of the BMW engines, since the credits at the end
of the video list only the power benefits associated with the service. Through
the use of a visual demonstration and the accreditation of the BMW service
shop, the validity of the video can be vindicated.
“Continued
Growth Expected for Direct Fuel Injection Systems.” Internet Wire 19 July 2010.
Business
Insights: Essentials. Web. 12 Mar. 2014. The articles explains how direct
fuel injection will be growing more popular in future vehicles, as well as how
a GDI engine works. The author describes how heightened emissions standards
have required automakers to implement GDI in their engine designs. The author
wrote this article to inform potential buyers of what to expect from vehicles
in the next few years and the reasons behind new vehicle technologies, such as
GDI. The author of the article doesn’t make any assumptions and he/she
emphasizes the cleaner emissions provided by GDI technology. There does seem to
be a slight bias toward supporting direct fuel injection, as the author only
mentions the benefits of GDI technology, and not the downsides. However, the
main points made by the author are justified through the use of data that the
author readily presents in the article.
"Edmunds.com
Updates on Issues in Car Recall Process." Entertainment
Close-up16 May 2012. Biography in Context.
Web. 12 Mar. 2014. The article discusses how many used vehicles are still under
recall and have not been repaired, despite numerous letters to owners of the
affected vehicles. The article goes on to say that a new VIN tracking system
would allow potential buyers to find out whether a certain used car has had
recall work done to it. The author wrote the article to make used car buyers
aware that many used vehicles are still under recall and the author emphasizes
that used car buyers bring their vehicles into a dealer to find out whether
they need recall work done. The author assumes that the reader knows how to
register his/her used car with an automaker and the author uses sufficient
evidence to back up his/her main points in the article.
Evarts,
Eric. "EPA Finds Hyundai Exaggerated Fuel Economy Claims, Refunds Coming
to
Customers." EPA Finds Hyundai Exaggerated Fuel
Economy Claims, Refunds Coming
to Customers.
Consumer Reports, 2 Nov. 2012. Web. 12 Mar. 2014. The article describes
how an error in the lab-test procedure led to unrealistic
fuel economy estimates for a
number of Hyundai vehicles. As a result, Hyundai is refunding
owners of these vehicles
for gas, plus 15 percent based on the number of miles driven
by each individual owner.
The purpose of this article is to inform owners of Hyundai
vehicles that they will be
refunded for
additional fuel costs associated with not achieving the promised fuel
economy estimates made by the company. The article emphasizes
the error in the lab-test
procedure and the
author uses data from a nonprofit testing center to verify the lower
fuel economy estimates than what Hyundai initially promised
to its customers.
Gaylord,
Samuel. "Direct Fuel Injection Carbon Buildup." YouTube.
YouTube, 11 Aug.
2013. Web. 03 Mar. 2014. In this video, I describe a possible method of cleaning the intake/exhaust
valves by revving a GDI engine over 3,000 rpm for the course of 20 minutes. I
also describe how I came about this possible solution through various forms of
research. Lastly, I demonstrate the solution by driving a 2008 Volkswagen
Passat 3.6 4motion, a vehicle that has direct-fuel injection and that suffers
from carbon build-up, on the highway at 4,500 rpm. This helps demonstrate to
viewers what the process is like in order to burn off carbon deposits on the
necks of the valves in a GDI engine. This video is intended for viewers who
already know about the problems associated with direct-fuel injection or who
have GDI vehicles. The video emphasizes the method of revving an engine over
3,000 rpm to burn off carbon deposits on the intake valves and the author
assumes that viewers have a general knowledge about the process of internal
combustion. Lastly, the video seems to mention more problems with European
vehicles, but this does not elicit bias toward finding a solution to the carbon
build-up in a GDI engine. The video also backs up the proposed method of
removing carbon deposits with numerous examples and pieces of evidence.
Geisler, Cheryl. "The relationship between language and
design in mechanical
engineering: some preliminary
observations." Technical Communication Feb.
1993:
173+. Business Insights: Essentials. Web. 20 Jan. 2014. In this
article, Cheryl Geisler discusses the role of communication in the design
process of engineering. She conducts research on a group of students enrolled
in a Design of Mechanical Systems course and she comes to various conclusions
about how communication is integrated into college engineering courses and how
students use communication to work on class-related projects and activities. In
her findings, Geisler discovers that engineers portray writing as the final
step when completing a design project and that their methods of using
communication vary, depending on whether or not they are in a social or
personal setting. Lastly, Geisler found that research and writing consumed
nearly 35 percent of engineering team members’ time, second only to the amount
of time they spent in oral interaction with one another. These results point to
the fact that communication plays an enormous role throughout the design
process, and not just at the end of a completed task or project. The purpose of
this article is to educate those who don’t study engineering about the way
communication plays a role in the engineering design process. The article
emphasizes the discrepancies between the expected and the actual ways that
communication is used in engineering, and the author assumes that the audience
members have no affiliation to mechanical engineering. This assumption is
validated by the fact that the author is talking to the audience about
engineers as if they were objects that needed to be studied. There is very
little bias in this article, because the author accepts the fact that her
initial expectations surrounding communication in mechanical engineering were
quite different from her research findings. Lastly, the author correctly
supports her own main points with plenty of valid evidence from the article.
Howlett,
Bob. "Direct-Injection Issues & Carbon Deposits." Underhood
Service. Business Insights: Essentials, Dec. 2013. Web. 03 Mar. 2014. In
this article, Howlett describes his experience with removing carbon from an
engine using a walnut shell blaster. He has been using the device ever since
carbon began plaguing Saabs in the 1980s and he finds it to be a relatively
inexpensive, effective way of cleaning an engine of deposits. He also explains
the methods of diagnosing engine problems related to camshaft followers and the
high-pressure fuel pump in Audi and VW 2.0L turbocharged FSI engines. The
intended audience of the article are people who desire to learn more about
engine design and who are not complete experts in the field of automotive
technology. The article emphasizes the use of a walnut blaster to remove carbon
deposits on intake valves and how direct injection is major problem in new
vehicles. The author makes no assumptions about the article’s topic or the
audience, and there seems to be a slight bias in that the author discusses how
complicated and problematic the engines have been with Volkswagen and Audi
vehicles without mentioning other vehicle manufacturers. Lastly, the article’s
evidence clearly supports the author’s main points.
Huffman, John Pearley. "Double Take:
Fun-Loving Twins Separated at Birth." New York
Times 18 Nov. 2012: 1(L). Biography in Context. Web. 12 Mar. 2014. The article
describes a first drive
involving the Subaru BRZ and Scion FR-S sports coupes, which feature both
direct and port fuel injection in their engine designs. During the initial
drive Huffman talks about how the car handles, it’s fuel economy, and the power
of the vehicle’s engine, to name just a few of his points of discussion. The
purpose of this article is to inform potential buyers of how a highly
anticipated car drives and if it is worth your money. The article focuses on
how the car handles and how much fun it is to drive and the author makes no
assumptions about the topic or audience. There doesn’t seem to be any bias in
the article and there’s plenty of technical data to support the author’s main
points about the two cars he’s driving.
"Learn
About the Label." EPA. Environmental Protection Agency, 4 Mar.
2014. Web. 31 Mar. 2014. In this brief article from the Environmental
Protection Agency, the new 2012 fuel economy labels are described and the key
differences between the new and old label are pointed out. There is an overall
emphasis on how the new label helps consumers shop for vehicles with the best
mileage, and there is even a slight bias toward favoring the new label and not
the old one. In addition, there is an overall message that consumers should be
shopping for a fuel-efficient vehicle, which hurts the credibility of the
source. However, the information pertaining to the features of the new fuel
economy label do not contain bias and the provided information is proven using
images of the new labels themselves.
Progress Report for the Spark Ignition Direct
Injection R&D Program. Rep.
Washington, DC:
U.S. Department of Energy - Office of Transportation
Technologies, 2002. Progress
Report for the Spark Ignition
Direct Injection R&D Program. U.S. Department of Energy
- Office of
Transportation Technologies, Mar. 2002. Web. 12 Mar. 2014. This progress
report discusses the current
state of the development of direct fuel injection, the
problems it’s posing, and the expected benefits and downsides to
implementing the
technology. The purpose of this report is to inform officials who don’t
extensive car
knowledge about the new technology, how it works, and why it could have
a significant impact on the
automotive industry. The report makes no assumptions
about direct fuel injection or about the reader of the report, there
doesn’t seem to be
any bias in the report, and there’s plenty of evidence to support the
main points
about GDI technology that are made.
Spiegel,
Leo, Günter Sōhlke, and Gerrit Suck. "Patent US6866031 - Direct Injection
Internal Combustion Engine - Google Patents." Google Books.
N.p., 15 Mar. 2005. Web. 03 Mar. 2014. This is a patent filed by three
engineers at Volkswagen Auto Group who invented a catalytic surface for a
direct-fuel injection engine. The surface is designed so that carbon deposits
would not be able to form on the valves and injectors in a direct-fuel
injection engine. In addition, the patent describes the negative effects of
carbon deposits on engine valves and the other methods of reducing or
eliminating carbon from a gasoline direct-fuel injection motor. This patent is
directed towards vehicle manufacturers and automotive product companies seeking
to find new solutions to reducing carbon deposits in GDI engines. The patent
emphasizes the negative effects of carbon build-up on the intake valves of GDI
engines and how a new catalytic surface would reduce carbon deposits on the
intake valves and the direct injectors. The patent makes the assumption that
the audience doesn’t have extensive knowledge on direct-fuel injection
technology and there doesn’t appear to be any bias portrayed within the patent
or patent description. Lastly, the patent lists many pieces of evidence that
support the inventors’ main points stated within the patent description.
United
States. Cong. House. Committee on Oversight and Government Reform. By Ron
Stroman, Michael McCarthy, Carla
Hultberg, and Larry Brady. 111th Cong., 2nd sess. H.
Rept. N.p.: n.p., n.d. Gale
Biography in Context. Web. 12 Mar. 2014. This Congress
hearing is lengthy, but the
important takeaway is that Toyota was found to be minimizing
the complaints pertaining to
sudden acceleration, while purposely avoiding expensive NHTSA investigations
into the reason behind the incidents. The purpose of this congress hearing was
to bring light to the fact that many automakers to do not openly communicate to
consumers about design problems in vehicles, especially when it could cause the
automaker to lose a large amount of money. The intended audience for the congress
hearing is lawmakers and government/automotive officials, and the hearing often
emphasizes the fact that Toyota attempted to cover up sudden, unintended
acceleration incidents in order to save money and not initiate a recall. There
is some bias in the hearing, since it is a written record of all of the words
said by the people who attended, but there is plenty of evidence to support
each person’s claims and main points that were made throughout the hearing.
“Why
‘Modern Family’ still drives Toyota; Product-placement deal struck well before
automaker’s massive recall.” Advertising
Age 8 Mar. 2010: 1. Business
Insights: Essentials. Web. 12 Mar. 2014. This article describes how despite
the large number of recalls on Toyota vehicles, the automotive company
continues to be a sponsor on a hit television series. The main purpose of this
article to inform viewers of the TV series and potential new car owners that
Toyota vehicles are safe and that the company is taking care of all recall
repairs as quickly as possible. The article emphasizes that Toyota is trying to
build its image back up by using the series to promote its vehicles and the
author also assumes that the reader knows about the extensive Toyota recalls that
tarnished the brand. There’s a little bias in the article, in that the author
has a distasteful view of Toyota following all of the recalls, but the evidence
presented does support the author’s main points in the article.